Meaning & History of the Mercedes-Benz Logo

There have been many iterations of the current Mercedes-Benz logo over time, but today’s 3-pointed-star is deeply ingrained in the modern collective conscience, and most La Puenta and Glendora area drivers recognize it almost immediately. But what exactly does the Mercedes-Benz 3-pointed-star mean, and how did it come about as the brand’s insignia? Learn all about the history and meaning of the Mercedes-Benz logo just below with Mercedes-Benz of West Covina, then feel free to research the new Mercedes-Benz lineup!

Mercedes-Benz Logo History & Development

Did you know that Mercedes-Benz harkens all the way back to 1890? That’s when Gottlieb Daimler founded the company that would go on to become Mercedes-Benz. Eventually, Benz’s company would be taken over by Wilhelm Maybach and Emil Jellinek. At this stage in time, it was called Daimler-Motoren-Gesellschaft, or DMG). Despite the takeover, Daimler’s two sons Paul and Adolf stayed involved in company operations and development. By 1909, the two brothers recalled a postcard, sent by their father in 1872, which marked the location of their home with a distinctive 3-pointed star. The same year, DMG went on to acquire the logo and begin using it on all vehicles they produced. Originally blue, the 3-pointed-star wouldn’t be changed to silver until 1934.

Mercedes-Benz Logo Meaning & Significance

It all started with a dream for Mercedes-Benz — Daimler’s dream. Then he set it in motion, and before long, Mercedes-Benz vehicles were to be found on roads all across the world. But what exactly is the significance of the Mercedes-Benz logo? According to Mercedes-Benz, there’s a deeper meaning behind it: universal motorization. Each point on the star is said to represent a facet of transportation the company would be able to cover via unique transportation solutions — land, air, and sea.

Mercedes-Benz AMG® Logo Meaning & Significance

While the Mercedes-Benz AMG® logo might seem cryptic at first glance, here’s the simple truth about what it means:

• The right side of the Mercedes-Benz AMG® logo shows a cam, valve, and valve spring. As can be expected, these critical engine components symbolize the passion Mercedes-Benz as a company has for engineering and performance.
• The left side of the Mercedes-Benz AMG® emblem is said to be emblematic of an apple tree near a river. This is the historic coat of arms of the town of Affalterbach, Germany, where the Mercedes-Benz AMG® headquarters is found.

Contact or Visit Us to Learn More About Mercedes-Benz

Now that you know a little more about the iconic Mercedes-Benz logo meaning and history, feel free to contact us if you still have additional questions. Better yet, when safe and convenient for you, feel free to visit our Covina area Mercedes-Benz dealership to experience one of our many new vehicles for sale today. From behind-the-wheel, you can really understand the power and prestige attributed to the Mercedes-Benz brand and logo! While you’re here, be sure to check out our blog on who owns Mercedes-Benz!